罗昂室内设计：如家精选酒店设计概念阐述

　　04 北京如家精选酒店

　　尽管北京如家精选酒店延续借鉴了上海样板如家精选Homeinn Plus的设计理念，但罗昂logon设计此次将该理念延伸到室外设计当中，为酒店外观进行了翻新。酒店位于北京的传统胡同区域，原来是临街的社区商业建筑，周围环境混杂无序，建筑立面以及相邻建筑外立面杂乱。如何在混杂的环境中打造出‘有序的随意感’是在探索外观设计的过程中产生的问题之一。将为了控制成本预算而保留下的窗户，均使用特大号的外部框架进行加固，或悬浮或叠加。三层框架的层叠造就了一种3D的生动外观，在灯光设计的映衬下效果更佳凸显。

　　In the specific case of the Beijing Homeinn Plus Boutique, although the same design elements were transferred to this hotel, this time logon was able to translate the design concept to the exterior with a façade renovation. The former building was a street front neighborhood shop center, located in traditional Beijing Hutong Area, where the surroundings are quite mixed and chaotic. The building façade itself was cluttered and incoherent. How to create the “organized randomness” in the chaotic surrounding? This was one of the questions raised during the façade design. Meanwhile in order to keep the investment within the budget. All existing windows were kept but strengthened by oversized façade frames. Three layers of these frames cope with each other apply a three-dimensional vivid look, especially with the lighting design.

改造前
Facade Before Renovation

改造后
Facade After Renovation

　　酒店大堂位于地下一层，洒满阳光的庭院内，是罗昂logon的创意性解决方案。老建筑只有地上两层，有限的得房率。将大堂放在地下一层提高得房率，成为这个项目成功的关键。老建筑地下一层光线昏暗，罗昂logon打开局部楼板，在建筑内设计了全新的通风采光系统，接受更多的自然光线，并通过自动扶梯连接入口与地下一层，方便竖向交通。罗昂logon还创造性地使用开放式大台阶打造大堂座位空间，舒适而散漫。整个大堂空间精巧地装点着精选homeinnplus标志性的水平纹路纺织品。“阳光黄”灯具仍然是用来彰显如家精选系列官方品牌特色的主要装饰。客人可以在优雅的休闲区随意入座，灵活的桌子及帘幔设计使得空间能够根据不同的商务或娱乐活动需求进行灵活改动。

　　The lobby is located underground with a sunlight courtyard. The sunken lobby is a creative solution for an old building which was dark and only two stories high. logon designed a new circulation flow in the building by connecting the upper ground with an escalator to the underground level. An atrium that opens from the ceiling to the underground floor invites natural sunlight in through all the building. Creative sitting arrangements were designed were they can be used and seen as big, open steps. The whole space is delicately highlighted with the horizontal pattern textile and the “Sunny yellow” lamps which are the main feature, working as the official brand stamp of the Homeinn plus series. Guests can find elegant leisure space with movable tables and curtains, making the space flexible to change either for business or recreational activities.

中庭庭院
Atrium Courtyard

创意休憩空间
Big Steps Sitting Area

可随意切换成商务/休闲功能的空间
Flexible Space Business and Leisure

接待区(以如家花纹和灯具突出墙壁)
Reception Area (Highlighted Walls With Homeinn Pattern and Lamps)

　　部分一楼沿街房间内专门设计了“冥想亭”。 “冥想亭”作为缓冲区，隔绝了街道噪音，让入住客人享有更加密私的环境。“最差的”沿街客房成了，全酒店最抢手的房间，一般要提前很久才能预定得到哦。

　　另一方面，中庭房间为了保证隐私，窗户设计为45度角，将视线引导面向庭院绿化。为了引导视线，庭院景观设计延续了45度角，除了布满墙面的立体植被，风格仍然延续品牌色彩元素以及“阳光黄”标志性灯具。由此，homeinn plus如家精选系列的品牌形象通过细节设计贯穿始终，深入人心，成功打造出“如家”般的入住体验。

　　Additional green “meditation area” are designed along the front-faced rooms to create privacy and preventing the noise from the street. On the other hand, in order to create the privacy, the rooms windows are designed with 45-degree angle along the courtyard, preventing the eyesight disturb from the rooms of both sides. The courtyard landscape patterns are in the same direction of the windows are decorated with the brand colors.The lighting fixtures, are consistent throughout the hotel itself as well as for the hotel series which creates a strong brand presence and better spaces that successfully “feel like home”.

冥想区
Meditation Area

45°角的卧房窗户
Bedroom windows at 45°angle

（特别鸣谢：罗昂室内设计供稿）