专访劳芬：蓝钻陶瓷新品“海上”蓄势待发

　　采访实录：

　　【PChouse】As a designer, how do you use this new material that combines plastic and ceramic?

　　作为设计师如何使用这种新型材料，塑料和陶瓷的结合?

　　【意大利著名设计师Roberto Palomba】It was difficult at the beginning, to understand the how, it was a bit difficult to understand how to do. But then we work together with the entire team, it was funny and easy, because these two material, they’ve never been combined together, so it was like a virgin land that we gone up. There was nothing before like that. And at the beginning it was little bit dangerous because if you make a mistake, two big brands, there’s lots of responsibility, because of the production went in to produce the collections, plastic molds, ceramic molds, faucets, bathtubs…huge collections. If we made a mistake, because we share the project, it’s not just my responsibility, I was just doing the design but there was the production, the sales, the entire presentation and everything, it’s huge responsibility.

　　一开始要理解怎么做是很困难的，但我们和整个团队合作使得这个过程变得有趣和容易。因为这两种材料没有被合成过，所以我们就像踏上处女地的先行者一样兴奋。但是要这么做，我们所承受的压力其实很大，这是两个很有名的品牌，对此的投资也很大，包括制造所用的塑料、陶瓷模具、龙头、浴缸等等，这是一套有着很多产品的系列。如果我们在任何一个环节任何差错，设计、生产、销售、市场等，那么我们所承担的责任将会很严重。

发布会在游艇上举行

　　【PChouse】Why and how did laufen choose Kartell to cooperate?

　　那为什么会想到用这两种材料来做一个混合，为什么选择kartell这个塑料品牌来做跨界合作？

　　【劳芬市场与产品总监Marc Viardot】Why and how, that’s the question. Because we are the best (laugh). We’ve known each other for many years, 5 or 6 years now and we started to think, we get to know each other like when you are attracted to something, and all of the sudden you have a feeling that this can be more. It’s like falling in love, then you get to know each other better, so maybe you go for dinner you go for the movies and later you become a couple, then you start working together, and now we’ve work together for many many years, almost every week in Milan, Roberto always with us, bringing the two companies together, and understanding each other’s culture and history very well, taking the best out of both and making a great product together, this is the how. As for why, everything became evident now, it’s a big success. Why is it a big success? Because it’s two excellent companies, it’s not only two excellent brands but also two excellent industrial companies, we share a lot of values and industrial production, innovation, each in its own field. If you bring two fantastic things together you can only create something greater. (Roberto Palomba) Or it’d be a disaster. Or its a big success or a big disaster, there’s nothing in between(laugh).(Marc Viardot) that’s why you need somebody like Roberto, always being the oil in the engine, to make sure it goes right.

　　为什么及怎么和Kartell合作，这是个很好的问题。因为我们都是行业内的佼佼者(笑)。我们彼此认识有5、6年了，经过多年后我们开始思考合作，这就像当你被什么东西吸引了之后，你会突然有种感觉，感觉这件事可以有更深的发展。就像当你堕入爱河，当你足够了解对方后，你们也许会一起吃晚饭看电影，之后你们成为了一对，然后就会开始彼此支持，一起获得成就。我们两个品牌一起工作了很多年，几乎每周在米兰都会见面，设计师Roberto也会一直伴随着我们，理解两个公司的文化与历史，并从中提炼出双方最好的部分，一起设计成这件伟大的产品。这是关于我们怎么合作的回答。至于为什么，现在我们所取得的巨大成就就恰好回答了这个问题。为什么这是一个巨大的成功?因为这是两个最好的公司，不仅仅因为我们的品牌很知名，而是因为我们是两个最好的制造企业，我们有着共同的价值观，及在彼此领域中同等专业的制造能力。如果你将两个最好的东西结合在一起，你只能创造出更伟大的东西。(Roberto Palomba) 或者是一场灾难(笑)。结果可能是一个巨大的成功或者是一场巨大的灾难，不可能会有中庸的结果。(Marc Viardot) 这就是为什么我们需要像Roberto这样的设计师，作为调合两个品牌的润滑剂，并且确保我们在朝一个正确的方向前进。

发布会现场

　　(Roberto Palomba) it’s a team effort, we work together, fighting for the same goal. I’m nothing without the team. One thing I want to say is that it’s impossible to manage a project so wide, without competence over marketing, design, production, brands and etcetera, is impossible. That’s why I always stress on these teamwork, because it’s very complex, and the investment is unbelievable huge. Therefore the design has to be focus in order to produce something that has a unique quality. We are talking about something that is using a complete new material, the SaphirKeramik, which is something completely different. So the managers-products, marketing, everyone involved has to be very focus on this. We start to have fun one week after we open the first launch, because until then we were so stressed, until the last second-remember that we were printing the catalog by telephone, it was so stressful. Because we were conscious, that what we were doing was something completely different, we open the fair in Frankfort, and the most important Groups in the world were presenting their best collections in the Frankfort fair. We open the fair, it was the first moment, our booth was crowded like that, it was impossible to walk for the first two days. People was crazy. People who came to see the design, they see it like the first time after many years, they are watching something completely different. And it wasn’t only because of the corporation you know, Kartell or Laufen or my design or the quality of the ceramic, it was the assemble, a complete range of things. That’s why I say it’s impossible to manage something like that if we don’t have such a team of managers.

　　(Roberto Palomba) 这是一个团队的成就，我们一起朝着一个共同的目标奋斗。如果没有我的团队，我就什么也不是了。我想表达的是，如果没有在市场、设计、制造、品牌等等方面足够胜任的能力，完成这样一个牵涉巨大的项目其实是一个不可能的任务。这就是为什么我一直强调团队合作，因为这实在是太复杂了，而对此的投入也是无法想象的大。因此我们的产品需要非常聚焦于找寻自己的独一无二的特性。我们需要使用一个全新的材料，蓝钻陶瓷。所以我们各个团队的负责人们，包括制造部、市场部等等，所有人都需要非常聚焦于这一点。我们直到在第一次产品会之后的一个月才开始享受这一切，因为在此之前所有人都筋疲力尽了。还记得我们在最后一刻电话要求打印产品目录吗，可想见当时的压力有多大。因为大家都非常明白，我们在做的是一个全新的事情。我们在法兰克福卫浴展——全球最重要的集团都在在展出他们最好的产品——发布这个系列的时候，我们的展位在展会一开始时就马上被人群拥堵注了，人们都为我们的设计疯狂，仿佛是在多年后，他们是第一次看到了一些崭新的东西。这不仅仅是因为我们的品牌，Kartell、或劳芬、或者是我的设计、或者是我们陶瓷的质量，而是因为这一切的集合，所有模块的配合。这就是为什么我说如果我们没有一个像我们这样的团队，做成这件事情是不可能的。

发布会现场