专访劳芬：蓝钻陶瓷新品“海上”蓄势待发

　　【PChouse】 I have a similar question along the line but it’s for Mr. Marc Viardot. You’ve talked about a lot of breakthroughs for Laufen, so where do you draw your inspiration from? Is it from market research? Do you look at what people are doing in the bathroom space? Or do you work with very renowned designers? What’s your secret?

　　我有个类似的问题问Mr. Marc Viardot。您刚才提到了劳芬所创造的多个突破，您的灵感来源是?市场调研?研究人们怎样使用浴室空间?或是和非常知名的设计师合作?您的秘密是什么?

　　【劳芬市场与产品总监Marc Viardot】I think the secret is to understand the complex situations, and put different ideas and different people together, and make things happen. We have a very methodological approach. We work only with external designers, and only with the best. It’s all about concepts. Designers today are not just delivering drawings or designs, no. We work with designers for 10 years now, we work conceptually. So we think the whole 360 degrees with the designers. So for example, I always say we do not work with any consultants, other than IT consultants. We work with designers that have the flexibility to work with you. That’s the major part of our inspiration. But the other important part is our history. Our people have been working in our factory for all their lives, sometimes their parents have already been working in our factory. So they are really experts. To have innovation, first of all you have to have a stable quality and stable industrial process to evolve. When all these are stable and you have bright people to think beyond-the Swiss people especially-always thinking about improvements, then you have to foster them, you have to foster these ideas. And the SaphirKeramik was like that, we took our production director, he has a doctorate degree in ceramics, he was production director for the whole group for 20 years now. he said, go out of the daily business, don’t worry about production planning and deliveries anymore, just think about innovation. And he’s been thinking since more than 5 years now about the SaphirKeramik, one of the big breakthroughs, and there are many in the pipeline. There are many new things to come. And this idea to taking somebody out with this expertise and give him the resource and people and capital, is unbelievable. then it’s up to us, to manage all these parts, and maybe with some other parts, like Kartell has a completely new and different ideas, we can also adapt to a certain point or do something better. And when this all works you can create an perfect entire collection to launch worldwide in all the countries. We have tremendous response and huge success, it’s like the market, the media, everybody are waiting for something like this for the bathroom.

　　我想我们的秘密在于理解非常复杂的项目，并能将不同的创意，不同的人融合到一起，使这个项目能顺利完成。我们的方法是非常讲究的，我们只跟外部设计师合作，而且只跟最好的人合作。这一切都归功于观念，今天的设计师已经不仅仅是提交草图或者一个产品的设计。我们和设计师合作超过了10年，我们从观念上就已经和他们合作了，这种合作是360度全方位的。举个例子，我一直说我们从不和顾问合作，除了IT顾问。我们和能够非常灵活全身心投入给我们的设计师一起合作。这是我们主要的灵感来源。但同等重要的是我们的历史。我们的员工已经在我们的工厂里工作了一辈子，有些人的父母甚至也在我们工厂里工作过，因此他们是真正的专家。要有创新，首先你得有一个稳定的产出以及稳定的工业化流程来进化。当所有的事情都稳定化了，而且你也有能够主动思考的很聪明的员工了——特别是瑞士人，我们一直都在思考事物能如何变得更好，这时你要做的就是培养他们，培养这些想法和主意。蓝钻陶瓷就是这样，我们的制造总监，他有一个陶瓷的博士学位，他已经在集团里工作了20年，他说，不要被日常工作所束缚，不要担心制造工艺或者最后的成品是否能出来，专注于创新吧。他已经为蓝钻陶瓷构想了5年，而现在我们还有更多的创新正在被创作。这种能够让一个真正有才华的人发挥，给予他足够资源、人力、资本，这真是一件非常了不起的事情。然后就是轮到我们来管理所有的版块，比如Kartell有一个全新的不同寻常的想法，我们也能够顺应或者给出更好的建议。当这些都无缝对接时，你就能够创造一个完美的系列并发布到全世界各个国家了。我们得到了非常热烈的响应和成功，如同市场、媒体，所有人都在等待这个产品来刷新浴室的概念。

发布会现场

　　【PChouse】Do you think this is the secret to keep your brand young and vigorous, especially when Laufen is 122 years old?

　　劳芬已经有122岁了，您认为这是品牌保持年轻活力的秘密吗?

　　【意大利著名设计师Roberto Palomba】It doesn’t seem so (laugh).

　　看起来一点都不像是122岁的牌子(笑)。

　　【劳芬市场与产品总监Marc Viardot】It’s a mix of young and experience. Old doesn’t mean experience, young doesn’t mean fresh. You have to be flexible, you have to be open-minded, and think outside the box. And then have a good team, know who you can expect, trust, and share. Today is all about openly share, you don’t have to hold back anything, because if you share, you make everyone grow and think of the next already.

　　这是年轻心态和经验的结合。年老不代表经验，年轻也不一定代表新鲜。你必须非常灵活，必须保持开放的心态，勇于创新。然后你需要有个优秀的团队，知道你能依赖谁、信任谁、和谁分享。现在的一切都强调开放和分享，你不需要有所保留。因为如果你分享了，你能让所有人跟你一起成长并创新。

　　【意大利著名设计师Roberto Palomba】When we launch the collections in German, there’s this phrase, “sharing is the new way of processing”. It became our motto, because all the collections were created by sharing, sharing culture, sharing experience, sharing emotions. And because of the sharing, we process each other and cause the breakthrough. Brands like ours, we make connections, we work with a system of licensing. Even for brands like Kartell, we work with them so easily just as we put their logo by our side. The collection was created by both teams working together, to create something that is more. I always say one plus one is more than two. Otherwise you don’t create something unique, will be cheating on the brand and the consumers, like you are giving the same old food, just with a different packaging.

　　当我们在德国发布这个系列时，我们听到了一个口号，“分享是了解的新方式”。这句口号变为了我们的座右铭，因为我们所有的系列都是从分享而创造出来的，分享文化、分享经验、分享情感。正因为分享，我们才能更好的了解彼此并创造出真正的突破。像我们这样的品牌，我们通过授权来工作。比如Kartell，我们和他们的合作非常顺畅容易，简就像我们把他们的logo放在我们logo的旁边一样般的容易。这个系列是双方一起合作的来的，一加一不只等于二。不这么做你无法创造出真正特别的产品，只会得到新瓶装旧酒的欺骗消费者的产品。

　　【劳芬市场与产品总监Marc Viardot】Funny thing when Roberto was presenting ideas, concepts and designs to us with managers from Kartell, he constantly asked my opinions more on the plastic items. Then I start the other way around asking him his opinions about ceramics. I’m not saying I’m anywhere close to an expert in plastic, but I don’t have to be, because I trust in their know-how, they validate my opinion, we also do it the other way around, and that’s how it’s done.

　　当Roberto在向我们及Kartell管理层演示他的设计方案时，有件很有趣的事情。Kartell方经常问我对于塑料产品的意见，因此我也仿其道而行，开始询问他关于陶瓷方面的意见。我并不能算是塑料专家，但是我也无需成为专家，因为我能够完全信任他们在这方面的专业，他们接受及改进我们的意见，我们也一样，这就是我们的合作模式。

　　【意大利著名设计师Roberto Palomba】For example it was the first time for Kartell to create an environment. They always design standalone pieces, one chair, one table. It’s never to create a family. But for us, we always design a complete range of bathroom products, we always think about the architecture, the emotion we place in the architecture, because most of our products will be fixed on the wall and become part of the architecture. So for them at the beginning it was a shock. Because they cannot imagine that every product has a special relationship with another product. They said ”I like the faucet”, but then I said ”you like the faucet but you have to combine it with the basin, you have to tell me I like the entire collection”, it was very difficult at the beginning, to bring them to our culture, our culture is a culture of environment, of architecture, they have the culture of the objects, standalone products, very iconic. For us, it’s always a big challenge to find the iconic assemble, not an iconic object, because if you create a combination of iconic object, it doesn’t work. It’s like if you have a football team with everybody wants to make goal. But somebody has to defend, somebody needs to stay by the door, everyone should do their own business. In the bathroom it’s the same. You have a basin, a toilet, a bathtub, a shower, a faucet, a furniture, a mirror, a lamp, it’s a system. And they stay there for minimum 5-10 years. So for them at the beginning it was a shock, because they couldn’t imagine how to design an environment, an architecture. Then we started to generate the real architecture, we had a room in Kartell, and we started to build, to show how the basin is working with the toilet, and so on.

　　对于Kartell来说这是他们第一次设计一个整体环境。他们一直设计单个的产品，比如椅子，或桌子，从不创造一个系列。但是对于我们来说，我们一直都必须设计一整套的浴室产品。我们经常会去考虑建筑，我们如何将情感融入建筑物里，因为我们大多数的产品都会半永久的固定在这个建筑里成为它的一部分。所以一开始的合作对于Kartell来说是让他们很震惊的，因为他们从未想象过每一个产品都能够和其他产品有特殊的关系。他们经常说“我喜欢这个水龙头”，而我就会说“你喜欢这个水龙头，这很好，但是你需要联合面盆来看，你需要告诉我，你喜欢这整体的设计”。在一开始，让他们理解我们的文化，一种讲究整体环境及建筑的文化，是非常困难的。他们的文化是对于单个产品的文化。对我们来说，找寻整体系列的特色，比找寻单个产品的特色要更重要，因为如果你设计了一套各有特色的产品，这是不可能成功的，就像一个足球队，所有人都想射门，但总有人需要防守，有人需要守在球门前，所有人都有自己该做的事情。在浴室产品设计中是同样的道理。你有面盆、马桶、浴缸、淋浴、水龙头、浴室柜、镜子、灯具，这是一个系统。而且是一个会持续被使用5-10年的系统。所以对于他们来说，他们一开始非常震惊，无法理解怎么设计一个整体环境，因此我们就开始搭建真实的场景，我们在Kartell搭建了一个房间，向他们演示面盆和马桶是怎样互动一体的。